What is White Revolution | Milk
The huge increase in milk supply through concerted efforts on a cooperative level is known as the White Revolution. Forty-eight years after Operation Flood – that made India the world’s largest milk producer – India continues to be on the lookout for the next breakthrough in agricultural produce and productivity.
White Revolution 2.0 has effectuated dairy firms’ marketing strategy for milk and milk products, resuscitating the outlook of product-market mix. India emerged as the largest milk producer and consumer in 2019. Currently India has 17% of world output of dairy products, surpassing USA in 1998 as world’s largest producer of dairy. All this was achieved by operation Flood which was launched in 1970’s.
Initiatives for the diary production and prevention:
- National Programme for Bovine Breeding
- Rashtriya Gokul Mission
- National Kamdhenu Bredding Centres
- E-Pashuhaat portal
- National Programme for Dairy Development (NPDD)
